Founded in 1913 by Mario Prada, Prada has grown from a modest leather goods shop in Milan to one of the world's most iconic luxury fashion brands. Initially specializing in high-quality leather accessories such as handbags, shoes, and luggage, Prada quickly gained a reputation for its impeccable craftsmanship and innovative designs.

Although Mario Prada focused on functionality and practicality, it was his granddaughter, Miuccia Prada, who transformed the brand into a global fashion powerhouse. Taking the reins in the late 1970s, Miuccia introduced a fresh perspective, blending minimalism with avant-garde elements. Her vision was groundbreaking, and under her leadership, Prada became synonymous with modernity and sophistication.

One of the pivotal moments in Prada's history was the launch of the iconic nylon backpack in 1984. Made from a durable yet luxurious material, the backpack challenged traditional perceptions of luxury and demonstrated Prada's ability to innovate while staying true to its heritage. This design marked the beginning of a new era for the brand, solidifying its status as a trendsetter.

Today, Prada is renowned not only for its fashion collections but also for its influence on art and culture. Collaborations with artists, architects, and filmmakers have allowed the brand to transcend the boundaries of fashion, making it a symbol of creativity and intellectual elegance.

Prada's commitment to sustainability and innovation further cements its position as a leader in the luxury industry. By combining tradition with forward-thinking practices, the brand continues to inspire and captivate fashion enthusiasts around the world.

"Fashion is instant language. Prada speaks this language fluently, blending timeless elegance with bold creativity."