Founded in 1949"Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy has been the driving force behind the brand's commitment to creating high-quality, performance-driven products.
Asics began its journey in the aftermath of World War II, with Kihachiro Onitsuka's vision to inspire the youth of Japan through sports. He believed that sports could play a vital role in rebuilding the nation's spirit. The first pair of basketball shoes, produced by Onitsuka, was designed to improve the overall performance of athletes. This innovative approach quickly gained traction, and the brand expanded its product line to include footwear for various sports.
Asics has always been at the forefront of technological advancements in athletic footwear. In the 1960s, the brand introduced the iconic "Onitsuka Tiger" line, which became a favorite among runners. The 1977
Over the years, Asics continued to innovate, introducing features such as the I.G.S. (Impact Guidance System)FlyteFoam
Today, Asics is a global leader in athletic footwear, apparel, and accessories. The brand sponsors numerous athletes and teams across various sports, including running, tennis, and volleyball. Asics has also expanded its focus to include lifestyle and casual footwear, maintaining its commitment to quality and comfort.
Asics' dedication to innovation, performance, and the well-being of its customers has solidified its position as a trusted name in the athletic world. With a rich history and a forward-looking approach, Asics continues to inspire individuals to achieve their best, both on and off the field.
"At Asics, we believe that a strong body and a strong mind go hand in hand. Our mission is to help people achieve their full potential through the power of sport."
Explore the Asics collection and experience the perfect blend of tradition, technology, and performance that has defined the brand for over seven decades.