Founded in 1949 by Kihachiro Onitsuka, Asics
The name Asics"Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy reflects the brand's commitment to promoting holistic well-being, not just physical fitness. From its inception, Asics has been driven by a mission to inspire people to lead healthier, more active lives.
The Iconic Tiger Shoes: A Game-Changer
In 1950, Asics introduced its first breakthrough product: the Tiger shoes. These shoes were designed specifically for basketball players, featuring a unique rubber sole that provided unparalleled grip and comfort. The Tiger shoes quickly gained popularity, not only in Japan but also internationally, solidifying Asics' reputation as a pioneer in athletic footwear technology.
Over the decades, Asics continued to innovate, introducing cutting-edge technologies such as GEL cushioningFlyteFoam
Commitment to Athletes and the Environment
Asics has always been more than just a brand; it's a community. The company is deeply committed to supporting athletes at all levels, from casual runners to elite competitors. This dedication is evident in its sponsorship of marathons, sporting events, and initiatives aimed at promoting physical activity worldwide.
In recent years, Asics has also taken significant steps toward sustainability, recognizing the importance of protecting the planet for future generations. The brand has introduced eco-friendly products and manufacturing processes, such as using recycled materials and reducing carbon emissions. This focus on environmental responsibility is a natural extension of Asics' core philosophy: fostering a sound body and a sound mind in harmony with nature.
Asics Today: A Global Leader in Performance Gear
Today, Asics is a global powerhouse, with a presence in over 100 countries. Its product line has expanded to include not only footwear but also apparel and accessories designed to enhance performance and comfort. Whether you're a professional athlete or a weekend warrior, Asics offers gear that helps you achieve your best.
Asics' unwavering dedication to innovation, quality, and community has earned it a loyal following worldwide. As the brand continues to evolve, its mission remains the same: to inspire and enable people to experience the joy of sport and movement, fostering a sound mind and a sound body for all.