In recent years, with the rapid development of e-commerce and the increasing demand for cross-border purchases, both purchasing platforms and traditional e-commerce platforms have placed significant emphasis on enhancing their logistics delivery systems. This study aims to evaluate the timeliness and accuracy of logistics delivery in these two types of platforms, identifying key factors that influence customer satisfaction and operational efficiency.
1. Introduction
Purchasing platforms (Daigou platforms) and e-commerce platforms serve as essential intermediaries connecting buyers and sellers. While e-commerce platforms primarily operate within a single country or region, purchasing platforms often involve cross-border transactions, which adds complexity to logistics. The efficiency of logistics delivery is a critical factor that impacts customer satisfaction and retention.
2. Research Methodology
The study was conducted by collecting data from 500 users who have used both purchasing platforms and e-commerce platforms in the past year. Surveys were designed to measure the timeliness of delivery (order-to-delivery time) and accuracy (correctness of delivered items). The data was analyzed using statistical methods to identify patterns and correlations.
3. Key Findings
3.1 Timeliness of Delivery
The results indicate that e-commerce platforms generally outperform purchasing platforms in terms of delivery speed. On average, e-commerce platforms deliver goods within 3-5 days, while purchasing platforms take 7-14 days, primarily due to customs clearance and international shipping processes.
3.2 Accuracy of Delivery
Both types of platforms demonstrated high accuracy in delivering the correct items, with e-commerce platforms scoring slightly higher (98%) compared to purchasing platforms (95%). The discrepancies in purchasing platforms were often attributed to language barriers or miscommunication in international transactions.
4. Factors Affecting Logistics Performance
- Customs and Regulations:
- Warehouse Management:
- Technology Integration:
5. Recommendations
To improve the logistics performance of purchasing platforms, it is recommended to integrate advanced tracking systems, simplify customs processes, and enhance communication with international suppliers. E-commerce platforms should focus on maintaining their high standards while exploring ways to further reduce delivery times.
6. Conclusion
The study highlights the differences in logistics delivery performance between purchasing platforms and e-commerce platforms. While e-commerce platforms currently have an edge in timeliness and accuracy, purchasing platforms have the potential to bridge the gap through technological advancements and process optimization.