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A Bathing Ape, commonly known as BAPE, was founded in 1993 by Japanese designer Nigo. The name "A Bathing Ape" is a playful reference to the Japanese idiom "a bathing ape in lukewarm water," which symbolizes someone living in luxury without realizing it. This concept became the cornerstone of the brand's identity, blending irony with high-end streetwear.
BAPE quickly gained recognition for its unique camo patterns, shark hoodies, and bold designs. The brand's signature camouflage, often featuring the ape head logo, became a global phenomenon. BAPE's limited-edition drops and collaborations with artists, musicians, and other brands elevated its status to a cult favorite among streetwear enthusiasts.
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Over the years, BAPE has continued to innovate while staying true to its roots. The brand has expanded its offerings to include accessories, footwear, and even home goods, all stamped with its unmistakable aesthetic. Today, BAPE remains a symbol of creativity, exclusivity, and the enduring appeal of streetwear culture.